• Workshops
    NOTE: Workshops are additional charge events
    Click Here to find out more information on the Workshops

  • 8:00am - 5:00pm

    VR Mastered Bootcamp Mini
    Alana Schroeder & Tyann Marcink - VR Mastered

    The 1 Day Mini Boot Camp is a Boots on the Ground workshop for doers.

    COME WITH QUESTIONS.
    LEAVE WITH THINGS DONE.


    This is not your normal conference or meet up where the presenters present and the attendees attend.
    You will learn.

    You will make a task list.
    We will do – together.


    Includes instruction, breakfast and lunch, goodies, hands-on help, and more. Does not include transportation and lodging.

    REGISTER HERE (Note this is separate from your VRSS Registration)

  • 1:00pm - 5:00pm

    Public Relations Skills Workshop
    Jessica Gillingham - Abode PR

    The half-day PR skills workshop will give you the tools and confidence to start to use PR to reach new guests and help support your vacation rental brand. You’ll walk away at the end of the session with a better idea of how to start PR for your vacation rental business and have the confidence to reach out to journalists, bloggers and online influencers with compelling stories and pitches about your rental business.

    REGISTER HERE (Note this is separate from your VRSS Registration)

  • 8:00am - 5:00pm

    INCREASE CUSTOMER CONFIDENCE & BRING IN (MORE) BOOKINGS!
    Jason Beaton - Airtight Marketing and Ellory Wells - ElloryWells.com

    While speaking and working with dozens of vacation rental owners, we’ve learned that what got you into the industry might not be what’s keeping you there. After you take on your first few renters, you learned and adapted, but you also realized how much work had to be done to keep bringing people in. Let us show you how to implement the latest technologies to streamline your operations, so you can focus on what matters the most – delivering an amazing experience, every time.

    REGISTER HERE (Note this is separate from your VRSS Registration)

  • 7:00 AM

    Breakfast
    Included for attendees staying at the Westin - Book Your Room Today!

  • 8:30 AM

    Opening Remarks

  • 9:00 AM

    Keynote 1 (45min)
    David Angotti - SmokeyMountains.com
    Details To Follow

  • 10:00 AM

    Breakout 1: (45min)
    1.1 Heather Bayer - Vacation Rental Formula
    Sessions Information TBD

    1.2 Darren Petty John - Proper Insurance
    Simplifying Insurance
    Insurance is complicated to begin with, then you add in short-term vacation rental exposure with increased regulations and it becomes problematic. The remarkable growth of the vacation rental industry has domestic insurers scrambling to keep up, as insurance is traditionally slow to adapt to new and emerging markets. Every owner an manager needs a general understanding of the vacation rental insurance market and simple takeaways to know they're covered.

    1.3 Conrad O'Connell - 91 Digital
    Winning With Search - Driving Bookings With Google
    Learn how to drive website traffic from search (organic + paid) that turn into bookings. Included are common mistakes made with Google AdWords, a content plan and research guide and two underused tactics that anyone can use to get more bookings. We'll cover intermediate topics around SEO, PPC and local Maps tactics that will drive guests directly to your website. Speaking from experience working from owners with one property to the large listing sites, you can walk away with actionable techniques that will drive more traffic to your website from Google.

  • 11:15 AM

    Breakout 2: (45min)
    2.1 Erica Muller - Vrolio
    Building Your Vacation Rental Exit Strategy, From Day One
    Details To Follow

    2.2 Vince Perez - Fetch My Guest
    How To Use Technology to Decrease Dependence on Channel
    We all understand the perils of being dependent on channels for the bulk of our bookings. These channels can add value to your business when used as part of a diversified portfolio that leads with your brand first. This dynamic session covers strategic and tactical steps needed in order to reduce your dependence on the channels. We will go into real examples of successful campaigns that develop your brands outlook with the traveler, alternative distribution paths, repeat business and protecting your brands asset value for the long term.

    2.3 Marketing Panel
    Panelists:
    (Chair) Jessica Gillingham - Abode PR

  • 12:00 PM

    Lunch
    On-site buffet included

  • 1:00 PM

    Keynote 2 (45min)
    TBD

  • 2:00 PM

    Breakout 3: (45min)
    3.1 Mercedes Brennan & Karen Campbell - 1 Chic Retreat
    'Oops! You lost us at the Brown, Polyester Bedspread - Design Faux Pas to Avoid if You Want Super Star Bookings.'
    Can you spot the difference between ordinary and extraordinary interior design? This workshop, taught by the design team of 1 Chic Retreat, will show you what to embrace for super star bookings as well as what to avoid when decorating your vacation rental. (Hint, hint, the 'Life is Better at the Cabin!' sign needs to go!) >

    3.2 TBD

    3.3 Jason Beaton - Vacation Rental Formula
    The Magic of Email Marketing and Active Campaign
    Details To Follow

  • 3:15 PM

    Breakout 4: (45min)
    4.1 Owners Panel
    Panelists:
    (Chair) Rick Oster - Oster Golf Houses
    Nikki Woodson-Blair - Clanventure
    Terry Whyte - Anna Maria Island Beach Rentals Inc.


    4.2 Andy McNulty - Guest Hook
    Details To Follow

    4.3 TBD

  • 4:00 PM

    Keynote 3 (45min)
    Steve Milo - VTrips.com

    OTA 2018: - The Real Costs of Working with OTA'S
    The OTA landscape continues to dramatically change especially for property managers who advertise on VRBO and HomeAway. Meanwhile, Airbnb, Booking.com, Ctrip, Expedia and many third party integrators, software providers and web marketing firms are pitching property managers to let them distribute their inventory for a fee. In this very candid unfiltered session, Steve Milo of Vacation Rental Pros provides detailed information on the real cost of working with OTA as well as real revenue numbers for OTA's from Q1 2018 to Q1 2017 and from FY 2017 vs. FY 2016 that will surprise some property managers.

  • 5:00 PM

    Day 1 Closing Remarks

  • 7:30 PM

    Evening Networking Party - Sponsored By Vacasa
    Cocktails and hors d'oeuvres served on the banks of the Riverwalk with complimentary boat tours included

  • 7:00 AM

    Breakfast
    Included for attendees staying at the Westin - Book Your Room Today!

  • 8:30 AM

    Opening Remarks

  • 9:00 AM

    Keynote 4 (45min)
    Matt Landau - VRMB.com
    Details To Follow

  • 10:00 AM

    Breakout 5: (45min)
    5.1 TBC

    5.2 Managers Panel
    Panelists:
    (Chair) Amy Hinote - VRM Intel

    5.3 Wes Melton - SmokyMountains.com
    Details To Follow

  • 11:15 AM

    Breakout 6: (45min)
    6.1 John Bower - YourWelcome
    Details To Follow

    6.2 Tammi Sims - Properly
    Details To Follow

    6.3 TBD

  • 12:00 PM

    Lunch
    On-site buffet included

  • 1:00 PM

    Keynote 5 (45min)
    Short Term Rental Advocacy Panel - Chaired by Matt Curtis Smart City Policy Group
    Panelist Announcement To Follow

  • 2:00 PM

    Breakout 7: (45min)
    7.1 TBC

    7.2 TBD

    7.3 Harry Brokes - Conversion Pipeline
    How To Leverage Paid Social Media Campaigns To Target Your Intended Audience
    Learn how to use Social Media campaigns to drive bookings, build brand awareness and help reach your business goals. Find out how powerful social media advertising tools are for propelling business. In this session you will learn:

    - How various ad platforms work
    - Pro tips and tricks to get the most out of your ad spend
    - The importance of conversion tracking and how to use it
    - Interpreting analytics for ad optimization
    - How search and social can work together to drive bookings

    Leave this session with a list of actionable intelligence you can start implementing immediately.

  • 3:00 PM

    Keynote 6 (1hr)
    Andrew McConnell - Rented
    The "Why" That Determines The Future "What"
    Succeeding in the vacation rental industry requires you to constantly balance the competing, and often-conflicting demands of different individuals, companies, and organizations. What owners want does not always align with what guests are looking for. What the booking channels require may not be in the best interest of your guests or owners. And trying to satisfy what all of these parties want can take a toll on you and your employees. Rather than lamenting these challenges, or trying to change things over which you may have no control, you will be better served by understanding why each of these parties wants what they want, and acts like they act. With this knowledge in hand you can better predict future needs, and better compete in the ever-changing world that is vacation rentals.

  • 4:00 PM

    Event Closing Remarks